Silvio Betterelli
- Shortly introduce yourself.
- I am an
Italian designer from Sardinia, a beautiful island located in the Mediterranean
Sea; I believe that my culture and history are very important part of my
attitude and way of making research and drawing.
- Describe yourself as a person and as a designer. How
it is connected and how it is different?
- I believe that
the two worlds are strongly connected. I usually wake up in the morning
thinking about what can happen during my day. From the first coffee up to the
last thoughts at night every experience is part of my research.
- When have you realized that you want to relate your
life with creativity? What was your first made item that you were proud of? Do
you still have it?
- When I was
very young I was always creating things and drawings everywhere… then I started
to print t-shirts and I created a small metallic cage-bag for a friend of mine
who had a small white mouse. I am sure she still has it! The world of fashion
was just a coincidence: I started to study art in a class that I could attend
with some places left… Textiles design and the rest of my career was, let’s
say, fate!
- What things inspire you?
- Everyday
things… I love art and design, especially in the last few years. It’s all based
on emotion and poetry more than in functionality.
- You grew up in Sardinia. Does it reflect in your
creation somehow?
- Off course
yes. The kind of old style women I grew up with, with their strong characters
from the typically mood of the south and islands of Italy, but also the
textures I always work with or the colours, are all parts of my DNA.
- Why womenswear? What new or different you are giving
through your design?
- The fact that
I’m working with womenswear is also a simple coincidence, because during my
studies we were more focused on the women part. In the future I’ll probably
work on menswear in fact I’ve already made a small capsule collection of
special shirts for man that we presented during the menswear fashion week of
Milan.
At the moment my
research is moving towards the shape of the body and the use of experimental
fabrics or prints that have been part of my background since I was student.
- If you could change or skip one part in the whole
process from idea to final outcomes, what it would be?
- Of course I
would change the timing. Comparing my work to other jobs I believe the timing
of fashion sometimes is the limit of the research for a designer who could go
further if he would have more time.
- What are your femininity ideals? How do you choose
models for your shows, photo shoots, etc? Do you have an ideal of women or its
concept, when you are designing?
- I imagine my
ideal woman as a mixture of different elements that coexist; together ancient
values, passions and ethereal mood. It’s a very interesting to say that I can
recognize facial features, somatic particularities and similarities in people
from Sardinia even if they are living abroad.
Usually it happens to me travelling to find a typical face that reminds old pictures,
values and atmosphere of Sardinia.
- Do you have big team around you?
- I am very
lucky because my collection is produced by a partner that have decided to
invest in: it’s a big staff and I really like to work with all my staff,
composed by people that in these years have become a strong presence on which I can count on.
- Your values (both life and design).
- Try and
repeat. Always try to follow your feelings and instincts which is the only one
that can tell you the truth.
- Name your biggest achievement.
- Mm, my best
achievement… to “exist on the scene” because to find your own space despite how
big is this space, and have the opportunity of express yourself, it’s very
difficult. Sometimes more complicated that anyone can expect.
- Do you still need to march and fight to get public’s
attention?
- Yes, even if I already have some kind of,
let say, audience, I always have to do my best to keep people and the market
interested in my work.
- Future plans, hopes and dreams?
- Concerning my
short term plan, I’m going to open a space in Milan, kind of atelier boutique
where I want to meet my customers, design for them, make customized clothes for
them and organize events.
Usually I like
to collaborate and work with other artists and I’ll keep on doing this
organizing shows and events. I’ve also co-founded a group called “’s.m.o.g.”. It’s very exciting to work
with different materials as glass, ceramics or wood. I hope I’ll have time in
the future to escape in different territories of art.
Hopes and dreams...
well, I think for now, we just need to carry on with what we are doing and
increase the success that can help us to develop and make always new
researches.
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